Insights
Everything we know about getting business news covered.
Recent posts
PR Strategy
How to Build a Press Page (With What Journalists Actually Want)
What belongs on a press page: boilerplate, founder photos, logos, a facts sheet, past coverage, and a human contact, plus where press releases fit and what to leave out.
September 2, 2026 · 6 min read
Distribution & Wires
Wire Distribution vs. Pitching Journalists: What Each Actually Does
Distribution buys placements, pitching earns stories. The honest breakdown of what each one does, what each costs, and when a business actually needs which.
September 2, 2026 · 5 min read
AI & Visibility
Why Press Releases Are Quietly Powering AI Search Answers
How distributed press releases become training data and retrieval sources for AI assistants, and why 'being on the record' is suddenly worth more than it's been in decades.
September 2, 2026 · 6 min read
Press Release Writing
Press Release Headlines: Rules and 20+ Examples That Worked
How to write a press release headline that gets opened: the six rules editors screen by, plus 20+ good/bad example pairs across funding, launches, hires, partnerships, and data stories.
August 27, 2026 · 7 min read
PR Strategy
Is Your News Actually Newsworthy? The 5-Question Test
A usable rubric for deciding whether your announcement is real news: five questions on timing, magnitude, novelty, stranger relevance, and proof, with examples that pass and fail each.
August 26, 2026 · 6 min read
Distribution & Wires
How to Send a Press Release: Distribution Step by Step
The actual mechanics of sending a press release: choosing a distribution service, formatting for submission, timing, embargoes, and what the reports mean.
August 25, 2026 · 6 min read
AI & Visibility
How to Get Your Business Cited by ChatGPT and Other AI Assistants
The practical levers that make AI assistants mention your business: third-party coverage, structured facts, consistent entity data, and press distribution, with honest odds on each.
August 24, 2026 · 6 min read
PR Strategy
How to Get Press Coverage Without a PR Agency
A practical playbook for earning press coverage yourself: finding the story, building a 20-person media list, writing pitches journalists answer, and using distribution as your floor.
August 19, 2026 · 6 min read
AI & Visibility
AEO vs. SEO: What Changes When the Answer Engine Is the Destination
Answer engine optimization vs. classic SEO for business owners: which habits transfer, which quietly stop working, and a realistic plan for this quarter.
August 18, 2026 · 5 min read
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