Insights
Everything we know about getting business news covered.
Recent posts
PR Strategy
Building a PR Calendar That Actually Gets Used
How to build a 12-month PR calendar anchored to company milestones and industry moments, with realistic lead times per tactic and a routine for keeping it alive.
September 19, 2026 · 6 min read
Press Release Writing
Rebranding Announcement Press Release (Template + Example)
When a rebrand is actually news, how to structure the announcement, and the continuity message that keeps customers calm, plus a full worked example you can adapt.
September 19, 2026 · 7 min read
Distribution & Wires
Best Press Release Distribution Services in 2026 (Honest Comparison)
An honest 2026 comparison of press release distribution services across legacy wires, budget wires, and modern platforms, with real tradeoffs and who each one is actually for.
September 18, 2026 · 5 min read
Media Relations
Building Real Relationships With Journalists
How founders become sources reporters actually call: being useful before you need something, what journalists value, the multi-year timeline, and the boundaries that keep it clean.
September 18, 2026 · 7 min read
Industry Guides
Fintech PR: Getting Covered Without Tripping Compliance
A practical fintech PR guide: the outlets and beats that matter, which announcements land, the compliance traps in payments and lending copy, and a workable cadence.
September 18, 2026 · 6 min read
Distribution & Wires
Press Release Syndication: Where Your Release Actually Goes
A plain explanation of the syndication chain, from wire to affiliate networks to aggregators, plus how long placements stay live, what the duplicate copies mean, and how to read a placement report.
September 18, 2026 · 6 min read
PR Strategy
How to Get Booked on Industry Podcasts
How to find podcasts with real audiences, write a pitch hosts actually accept, prepare so the episode is good, and get more than one hour of value out of it.
September 17, 2026 · 7 min read
Distribution & Wires
Do Press Releases Help SEO? An Honest Answer
Press release links are almost always nofollow and don't pass PageRank. Here's what distribution actually does for search (brand signals, entity data, indexation, AI retrieval) and what it doesn't.
September 16, 2026 · 6 min read
Media Relations
How to Follow Up With a Journalist (Without Being That Person)
When to follow up, why one is almost always enough, what to add instead of repeating yourself, when to walk away, and how to stay useful to a reporter who said no.
September 16, 2026 · 7 min read
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