Insights
Everything we know about getting business news covered.
Recent posts
PR Strategy
Bylined Articles: How Founders Get Published in Trade Media
What a bylined article is, how to find the right trade outlet, what the pitch looks like, the 800-word structure editors accept, and why nobody is paying you for it.
September 22, 2026 · 6 min read
Media Relations
Exclusives vs. Embargoes: Which to Offer and When
What an exclusive and an embargo each actually are, the trade you make with either, how to offer them without sounding amateur, and how both sequence with wire distribution.
September 22, 2026 · 7 min read
PR Strategy
Newsjacking: How to Join a Story Without Embarrassing Yourself
A practical guide to newsjacking: the speed window, the standing test, what is off-limits, a worked workflow, and the real reputational risks.
September 22, 2026 · 6 min read
Distribution & Wires
Free Press Release Distribution vs. Paid: What You Actually Get
Free press release sites exist and they're not useless, but they're not distribution either. Here's what free gets you, when it's defensible, and the hidden costs nobody mentions.
September 22, 2026 · 6 min read
Press Release Writing
How Long Should a Press Release Be? (And Why It Matters)
The 400–600 word rule, why wires charge by the 100 words, exactly what to cut first, and the three cases where a longer release is actually justified.
September 22, 2026 · 6 min read
Costs & Pricing
How Much Does a Press Release Cost in 2026? (Real Numbers)
Real 2026 press release pricing: what wires actually charge, what drives the price up, and when each tier is worth it, with a cost table for every major option.
September 21, 2026 · 8 min read
Press Release Writing
Press Release vs. Media Pitch: Which One Do You Need?
Press releases and media pitches do different jobs: one creates the public record, the other starts a conversation. When each wins, when you need both, and how to sequence them.
September 20, 2026 · 6 min read
AI & Visibility
Backlinks vs. Brand Mentions: What Digital PR Should Optimize Now
Digital PR spent a decade counting links. AI answers reward mentions and citations. Here's where each still matters, and how to rebalance without throwing out what works.
September 19, 2026 · 5 min read
Industry Guides
HR Tech PR: Winning the Future-of-Work Conversation
A practical HR tech PR guide: the trades and beats that matter, why workforce data beats product news, the legal traps in hiring-AI claims, and a workable cadence.
September 19, 2026 · 6 min read
Get $25 off your first release
Drop your email and we'll send you a $25 coupon code, good on any package, no expiry pressure.