Insights
Everything we know about getting business news covered.
Recent posts
Costs & Pricing
PR Retainer vs. Project Pricing: Which One Fits You
How PR retainers and project fees are actually structured, when each one wins, the hidden costs buried in both, and the terms worth negotiating hard.
September 26, 2026 · 6 min read
Press Release Writing
17 Press Release Mistakes That Get You Ignored
The specific errors that kill press releases before anyone reads paragraph two, from buried ledes to fake quotes, adjective stuffing, and PDF attachments, with the fix for each.
September 26, 2026 · 6 min read
Industry Guides
Cybersecurity PR: Research, Threats, and Credibility
How security PR really works: the outlets and beats that matter, why threat research beats product news, disclosure ethics, and a cadence that builds reporter trust.
September 25, 2026 · 6 min read
Press Release Writing
How to Announce a Product Launch (Timeline + Checklist)
A six-week countdown for launch announcements: who to tell in what order, what to prepare each week, and the hour-by-hour sequence for launch day itself.
September 25, 2026 · 7 min read
PR Strategy
How to Respond to Negative Press (Without Making It Worse)
A triage framework for bad coverage: when to respond, when to request a correction, when to do nothing, plus how to write an editor a correction request that actually works.
September 25, 2026 · 7 min read
Media Relations
Press Conferences, Briefings, and When Either Is Worth It
What a press conference, a press briefing, and an analyst briefing each actually are, why most companies should never hold a press conference, and how to run a briefing worth attending.
September 25, 2026 · 7 min read
Press Release Writing
Press Releases for Small Businesses: What's Worth Announcing
Realistic news pegs for local and small businesses, how to work the local media angle, a sensible budget approach, and a full worked example you can adapt.
September 25, 2026 · 8 min read
PR Strategy
Thought Leadership That Isn't Just Blogging
How to build real thought leadership: defining a point of view you can defend, choosing formats beyond the blog, setting a survivable cadence, and measuring whether it works.
September 25, 2026 · 7 min read
Media Relations
What Is a Media Kit? (And What Journalists Actually Want in It)
The seven components of a media kit journalists actually use, where to host it, and the bloat to cut, including the 40-slide deck nobody has ever opened.
September 25, 2026 · 6 min read
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