A journalist decides to mention your company at 9:40pm on deadline. They need one paragraph about what you do, a founder photo that isn't a LinkedIn crop, and your logo on a transparent background. If finding those takes more than two minutes, they either write around you or move on to a competitor whose press page had everything.
That's the entire case for a press page. It doesn't win coverage, since your news does that, but it stops you losing coverage you already earned. Here's what goes on it, in priority order, and what to leave off.
What a press page is (and where it lives)
One page on your site (yoursite.com/press or /media) that gives a journalist everything needed to cover you without emailing you first. Not a portal, not a login-gated "media center," not a PDF. A single fast page with downloadable assets.
The audience is a stressed stranger on deadline. Every design decision follows from that: obvious URL, no forms, no "request access," files that download in one click.
The seven things journalists actually want
1. Boilerplate: your company in one paragraph
The 80–100 word description of what you do, for whom, since when, and at what scale, written so it can be pasted directly into an article. This is the same boilerplate paragraph that ends every press release, so write it once and reuse it everywhere. Two rules: no adjectives you can't prove ("leading," "innovative"), and include one concrete number (customers, locations, year founded, funding raised). Add a one-sentence version too, because journalists often need exactly one clause.
2. Founder and team photos
The single most requested asset, and the one most companies get wrong. What works: 3–5 professional photos per key person, high resolution (at least 2000px on the long edge), a mix of portrait and landscape orientations, on clean backgrounds. Name the files properly (jane-smith-ceo-acme.jpg, not IMG_4471.jpg) and state clearly that they're approved for editorial use. A journalist who has to ask permission to use a photo usually won't.
3. Logos
Your logo in PNG with transparent background and SVG, in both dark-on-light and light-on-dark versions. Zip them together with a one-line usage note. Skip the 14-page brand guidelines, because nobody on deadline reads them.
4. A facts sheet
A short list of checkable facts: founded date, headquarters, headcount, funding raised and from whom, customer count or other scale metrics, names and titles of leadership. This is the proof layer: every claim a journalist might repeat, pre-verified. It's the same evidence that makes your announcements pass the newsworthiness test, so keeping it current pays twice. Date-stamp it ("Facts as of September 2026") so nobody quotes your 2024 headcount.
5. Past coverage and press releases
Two lists, clearly separated, because journalists care about the difference even if your visitors don't:
- Coverage: links to real stories written about you, newest first. Third-party coverage is social proof to the next journalist that you're a safe subject.
- Releases: your own announcements, each linking to the distributed version. This is where distribution quietly earns its keep: every release you put on a wire (what that costs) becomes a dated, third-party-hosted record you can link here. A press page with a two-year trail of dated announcements reads as an established company, and the trail is buildable for a few hundred dollars a year.
If you have no coverage yet, skip the section entirely rather than padding it with your own blog posts. Empty is honest. Padded is detectable.
6. Product or location imagery
Screenshots, product shots, or storefront photos, whatever "show, don't tell" means for your business. Same rules as headshots: high resolution, named files, editorial use pre-approved.
7. A human contact
A monitored email address (press@yourcompany.com is fine) and, if you're serious, a name and phone number. Never a contact form: journalists on deadline don't fill out forms, and a form submission that sits for two days is a story that ran without you. If email only gets checked weekly at your company, fix that before building anything else on this list.
What to leave off
- Your mission statement essay. The boilerplate covers it in one paragraph.
- Awards nobody's heard of. One credible award helps. A wall of pay-to-play badges hurts.
- Auto-playing video. On deadline, nobody watches video.
- Anything gated. Every form field between a journalist and an asset costs you mentions.
Assembly: a one-afternoon build
- Write the boilerplate, long and short versions. Budget 45 minutes. The company-description section of any release template doubles as the scaffold.
- Book one photo session for founder shots, or spend an hour selecting and properly exporting the good photos you already have.
- Export logo files, zip them.
- Draft the facts sheet from your last investor update or your own records. Budget 30 minutes.
- List your releases and any coverage.
- Set up press@, forward it to a phone-checked inbox.
- Link "Press" in your site footer. Done.
Then maintain it on a trigger, not a schedule: every announcement you distribute, every story that mentions you, every leadership change updates the page the same week. A press page that says "Latest news: 2024" actively signals a company nobody covers.
The quiet compounding effect
Here's what surprises people: the press page mostly works when you're not looking. It's where a podcast producer confirms your title before recording, where a conference pulls your bio, where a partner's marketing team grabs your logo, and where an AI assistant checks its facts before describing your company to a customer. Each announcement you distribute and each asset you add makes the page more accurate and more credible, and the same goes for every automated summary built from it.
Your news creates the moments, and the press page makes sure none of them are fumbled at 9:40pm.
Building the announcement that belongs on that page? [See how RepuPR works](/how-it-works): guided release writing, distribution, and a public record you can link forever.