Insights
Everything we know about getting business news covered.
PR Strategy
PR Strategy
How to Win Industry Awards (And Whether They're Worth It)
How to tell legitimate award programs from pay-to-play, what a winning submission actually contains, realistic timelines, and how to use a win once you have one.
September 28, 2026 · 7 min read
PR Strategy
PR vs. Content Marketing: Where Each One Wins
Earned versus owned, measured honestly: what each channel is actually good at, how long each takes to pay off, and the specific ways they make each other work better.
September 27, 2026 · 6 min read
PR Strategy
How to Land Conference Speaking Slots
CFP timelines, how to write a session abstract that reviewers actually select, how to tier events by what they return, and how to convert a talk into more than an hour on stage.
September 26, 2026 · 7 min read
PR Strategy
Crisis Communication Examples: What Worked, What Didn't
Four paired crisis scenarios, each with the version that contained the damage and the version that extended it, plus the single pattern that separates them.
September 26, 2026 · 7 min read
PR Strategy
How to Respond to Negative Press (Without Making It Worse)
A triage framework for bad coverage: when to respond, when to request a correction, when to do nothing, plus how to write an editor a correction request that actually works.
September 25, 2026 · 7 min read
PR Strategy
Thought Leadership That Isn't Just Blogging
How to build real thought leadership: defining a point of view you can defend, choosing formats beyond the blog, setting a survivable cadence, and measuring whether it works.
September 25, 2026 · 7 min read
PR Strategy
Holding Statements: What to Say in the First Hour (With Examples)
A holding statement buys you time without creating a second story. The anatomy, four worked examples (outage, data incident, executive exit, product safety), and the phrases that always backfire.
September 24, 2026 · 7 min read
PR Strategy
Share of Voice in PR: How to Measure It Honestly
What share of voice actually measures, how to calculate it, which tools are worth paying for, and why a raw mention count will flatter you into bad decisions.
September 23, 2026 · 6 min read
PR Strategy
Bylined Articles: How Founders Get Published in Trade Media
What a bylined article is, how to find the right trade outlet, what the pitch looks like, the 800-word structure editors accept, and why nobody is paying you for it.
September 22, 2026 · 6 min read
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