Insights
Everything we know about getting business news covered.
Distribution & Wires
Distribution & Wires
Press Release ROI: How to Calculate It Without Fooling Yourself
A workable model for press release ROI: what to count, what attribution can and can't tell you, and how to recognize when the honest answer is simply 'brand'.
September 27, 2026 · 6 min read
Distribution & Wires
How to Measure a Press Release (Beyond Impressions)
Impressions and potential audience reach are theater. Here are the metrics that actually tell you whether a release worked: placements, referral traffic, branded search, AI citations, assisted conversions.
September 24, 2026 · 6 min read
Distribution & Wires
Free Press Release Distribution vs. Paid: What You Actually Get
Free press release sites exist and they're not useless, but they're not distribution either. Here's what free gets you, when it's defensible, and the hidden costs nobody mentions.
September 22, 2026 · 6 min read
Distribution & Wires
Best Press Release Distribution Services in 2026 (Honest Comparison)
An honest 2026 comparison of press release distribution services across legacy wires, budget wires, and modern platforms, with real tradeoffs and who each one is actually for.
September 18, 2026 · 5 min read
Distribution & Wires
Press Release Syndication: Where Your Release Actually Goes
A plain explanation of the syndication chain, from wire to affiliate networks to aggregators, plus how long placements stay live, what the duplicate copies mean, and how to read a placement report.
September 18, 2026 · 6 min read
Distribution & Wires
Do Press Releases Help SEO? An Honest Answer
Press release links are almost always nofollow and don't pass PageRank. Here's what distribution actually does for search (brand signals, entity data, indexation, AI retrieval) and what it doesn't.
September 16, 2026 · 6 min read
Distribution & Wires
What Happens After You Submit a Press Release
The pipeline behind the submit button: editorial review, wire transmission, syndication, indexing, and the placement report, plus why a distributed release can never be recalled.
September 10, 2026 · 6 min read
Distribution & Wires
Wire Distribution vs. Pitching Journalists: What Each Actually Does
Distribution buys placements, pitching earns stories. The honest breakdown of what each one does, what each costs, and when a business actually needs which.
September 2, 2026 · 5 min read
Distribution & Wires
How to Send a Press Release: Distribution Step by Step
The actual mechanics of sending a press release: choosing a distribution service, formatting for submission, timing, embargoes, and what the reports mean.
August 25, 2026 · 6 min read
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