Company News Press Release Template
The general-news release covers everything without its own format: milestones, expansions, rebrands, market entries. The discipline that saves it: one concrete, verifiable claim at the top, and numbers instead of adjectives everywhere.
When to use this
Use this for customer or revenue milestones, geographic expansion, rebrands, office openings, and strategic pivots, any announcement that doesn't fit funding, launch, hire, award, partnership, or event.
The template
FOR IMMEDIATE RELEASE [COMPANY] [VERB]S [THE CONCRETE NEWS, with a number] [Optional subheadline: the supporting fact that makes it credible] [CITY, State] — [Date] — [Company], [one-line description], today announced [THE NEWS in one sentence]. [Second sentence: the most important supporting detail.] [Paragraph 2: why now: what changed, what drove this, the timing hook.] "[Quote from CEO: what this means and where it leads]," said [NAME], [TITLE] of [COMPANY]. [Paragraph 3: evidence: the numbers, dates, and specifics that make the claim verifiable.] [Paragraph 4: what's next: the forward-looking beat that gives the story an arc.] About [COMPANY] [Boilerplate] Media Contact: [NAME], [TITLE] [EMAIL] [PHONE] [COMPANY WEBSITE] ###
A complete example
FOR IMMEDIATE RELEASE Acme Passes 1 Million Orders Shipped, Expands to Canada Milestone comes 18 months after launch as the company opens its first international warehouse in Toronto AUSTIN, Texas — October 1, 2026 — Acme, the fulfillment platform for independent e-commerce brands, today announced it has shipped its one millionth order and will expand into Canada with a Toronto fulfillment center opening in November. The milestone comes 18 months after Acme's public launch. The expansion follows a year in which 22% of Acme's merchants requested Canadian fulfillment, the company's most-requested feature, as cross-border shipping costs rose 34%. "A million orders taught us exactly what independent brands need: speed they can promise and costs they can predict," said Jane Doe, CEO of Acme. "Canada is where both break down first for our merchants, so that's where we're going." Acme reached the milestone with 600 merchant customers and a 40-person team, shipping from three U.S. warehouses. The Toronto facility adds 80,000 square feet and same-week onboarding for existing merchants. The company plans a second Canadian facility in Vancouver in 2027, followed by its first European location. About Acme Acme provides warehousing and fulfillment for independent e-commerce brands. Founded in 2024 and headquartered in Austin, Texas, Acme ships for 600+ brands across North America. Media Contact: Sam Lee, Head of Communications press@acme.com (512) 555-0142 acme.com ###
Tips from the wire desk
One announcement per release. 'Milestone + expansion' works only when one causes the other, as above.
Numbers beat adjectives: '1 million orders' is news; 'tremendous growth' is noise.
The 'why now' paragraph is what turns a brag into a story, give the timing a cause.
End with what's next; a forward beat gives journalists the arc they need for a story rather than a mention.
Common questions
Is my milestone big enough for a release?
Test: would a stranger in your industry find the number impressive without context? Round numbers (1M orders, 10 years, 100th employee) clear the bar most easily.
How often can I send general news releases?
When you have real news: for most companies that's every 4–8 weeks at most. Weekly releases train editors to ignore you.
Skip the blanks
Let the builder assemble this for you, free.