Insights
Everything we know about getting business news covered.
Press Release Writing
Press Release Writing
The Pre-Send Press Release Checklist
A final run-through before you hit distribute: the news test, structure, facts, quotes, contact details, timing, and distribution settings, plus the errors you can't take back.
September 15, 2026 · 6 min read
Press Release Writing
How to Write Press Release Quotes Journalists Actually Use
Why most press release quotes are unusable filler, what makes a quote quotable, and five before/after rewrites that turn 'we are thrilled' into something a journalist would print.
September 12, 2026 · 6 min read
Press Release Writing
Press Release Boilerplate: How to Write Yours (With Examples)
What a press release boilerplate is, the 4-sentence formula for writing one, three complete examples you can adapt, plus the mistakes that make boilerplates unreadable.
September 4, 2026 · 6 min read
Press Release Writing
Press Release Headlines: Rules and 20+ Examples That Worked
How to write a press release headline that gets opened: the six rules editors screen by, plus 20+ good/bad example pairs across funding, launches, hires, partnerships, and data stories.
August 27, 2026 · 7 min read
Press Release Writing
Press Release Format: The Exact Structure Editors Expect
The standard press release format, section by section: FOR IMMEDIATE RELEASE, headline, subheadline, dateline, lede, body, quote, boilerplate, contact block, and the ### that ends it.
August 18, 2026 · 7 min read
Press Release Writing
How to Write a Press Release in 2026 (Step-by-Step)
The complete step-by-step guide to writing a press release: inverted pyramid structure, every section from headline to ###, a worked example, and the mistakes that get releases deleted.
August 10, 2026 · 7 min read
Get $25 off your first release
Drop your email and we'll send you a $25 coupon code, good on any package, no expiry pressure.