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Everything we know about getting business news covered.
Press release craft, media relations, distribution mechanics, what PR really costs, and how AI answer engines change the game.
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Media Relations
Media Relations
Building Real Relationships With Journalists
How founders become sources reporters actually call: being useful before you need something, what journalists value, the multi-year timeline, and the boundaries that keep it clean.
September 18, 2026 · 7 min read
Media Relations
How to Follow Up With a Journalist (Without Being That Person)
When to follow up, why one is almost always enough, what to add instead of repeating yourself, when to walk away, and how to stay useful to a reporter who said no.
September 16, 2026 · 7 min read
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