Insights
Everything we know about getting business news covered.
Industry Guides
Industry Guides
AI Company PR: Standing Out When Everyone Claims AI
How to do PR for an AI company when every company says it does AI: what reporters actually check, which announcements land, benchmark honesty, and a sane cadence.
September 29, 2026 · 6 min read
Industry Guides
Cleantech and Climate Tech PR: Proof Over Promises
A practical climate tech PR guide: the outlets and beats that matter, which milestones get covered, greenwashing and claims-substantiation traps, and a realistic cadence.
September 27, 2026 · 7 min read
Industry Guides
Cybersecurity PR: Research, Threats, and Credibility
How security PR really works: the outlets and beats that matter, why threat research beats product news, disclosure ethics, and a cadence that builds reporter trust.
September 25, 2026 · 6 min read
Industry Guides
Crypto PR: Building Trust in a Skeptical Media Landscape
A grounded crypto PR guide: which outlets and beats matter, what actually gets covered, the securities and promotion traps to avoid, and a cadence that builds credibility.
September 23, 2026 · 6 min read
Industry Guides
Biotech and Life Sciences PR: Milestones, Data, and Discipline
A practical biotech PR guide: which milestones are news, the trade outlets that matter, how to talk about clinical data without overclaiming, and a realistic cadence.
September 22, 2026 · 6 min read
Industry Guides
HR Tech PR: Winning the Future-of-Work Conversation
A practical HR tech PR guide: the trades and beats that matter, why workforce data beats product news, the legal traps in hiring-AI claims, and a workable cadence.
September 19, 2026 · 6 min read
Industry Guides
Fintech PR: Getting Covered Without Tripping Compliance
A practical fintech PR guide: the outlets and beats that matter, which announcements land, the compliance traps in payments and lending copy, and a workable cadence.
September 18, 2026 · 6 min read
Industry Guides
SaaS PR: A Practical Guide for Founders and CMOs
How PR actually works for B2B SaaS: which outlets matter, which announcements land, the credibility traps that kill pitches, and a cadence you can sustain.
September 16, 2026 · 6 min read
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