Insights
Everything we know about getting business news covered.
AI & Visibility
AI & Visibility
The LLM Visibility Checklist for Business Websites
A practical checklist for making your business legible to AI assistants: entity consistency, structured facts, third-party corroboration, schema, and writing that's easy to quote.
September 29, 2026 · 7 min read
AI & Visibility
AI Visibility Tools in 2026: What They Actually Measure
Prompt tracking, citation monitoring, and sentiment scoring: what the new AI visibility tool category measures, what to look for when evaluating one, and the questions no tool can answer yet.
September 28, 2026 · 7 min read
AI & Visibility
Backlinks vs. Brand Mentions: What Digital PR Should Optimize Now
Digital PR spent a decade counting links. AI answers reward mentions and citations. Here's where each still matters, and how to rebalance without throwing out what works.
September 19, 2026 · 5 min read
AI & Visibility
How to Track What AI Says About Your Brand
A DIY system for monitoring how ChatGPT, Gemini, and Perplexity describe your business: which prompts to run, how often, what to log, and what to do when the answer is wrong.
September 14, 2026 · 6 min read
AI & Visibility
Why Press Releases Are Quietly Powering AI Search Answers
How distributed press releases become training data and retrieval sources for AI assistants, and why 'being on the record' is suddenly worth more than it's been in decades.
September 2, 2026 · 6 min read
AI & Visibility
How to Get Your Business Cited by ChatGPT and Other AI Assistants
The practical levers that make AI assistants mention your business: third-party coverage, structured facts, consistent entity data, and press distribution, with honest odds on each.
August 24, 2026 · 6 min read
AI & Visibility
AEO vs. SEO: What Changes When the Answer Engine Is the Destination
Answer engine optimization vs. classic SEO for business owners: which habits transfer, which quietly stop working, and a realistic plan for this quarter.
August 18, 2026 · 5 min read
AI & Visibility
What Is Generative Engine Optimization (GEO)? A Plain-English Guide
GEO explained without the jargon: how AI assistants pick which businesses to mention, what actually influences those answers, and what's worth doing about it in 2026.
August 12, 2026 · 6 min read
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